Our story

Hey girls! 👋

I'm Emily, the founder of Mawaya.

During my trip to Morocco, I stumbled upon sugar waxing, a gentle and natural method that truly changed my life.

Like many of you, I've struggled with traditional hair removal methods that were often painful and just didn't work well.

Watching Moroccan women use this technique with such ease and grace, I knew I had to create something special for all of us looking for a better solution.

Back home, I was determined to create a wax that would perfectly meet our needs.

I worked closely with a laboratory to develop a unique recipe, blending tradition with innovation.

Every step of the process was carefully crafted to ensure a sugar wax that not only removes hair but also respects our sensitive skin, leaving it feeling soft and soothed.

Creating Mawaya was more than just a project for me. I gathered a passionate team to build a brand that offers you a unique hair removal experience, designed for us, women.

Every detail has been carefully crafted to ensure you feel supported and pampered at every step. Mawaya is our community, a space where every woman can feel beautiful, confident, and truly heard.

It’s incredible to see how many of you share this vision of natural and authentic beauty. 🌸✨

Join me on this beauty and wellness journey with Mawaya!